CARLA BARLEY
Digital Marketing Creative
& Marketing Specialist
ABOUT CARLA
Carla Barley brings 5+ years of experience in healthcare and education. She excels in social media marketing, content writing, brand and communication strategy, and campaign management. Passionate about helping others, she’s adept at engaging communities and creating compelling content.
Carla knows how to reach an audience, wherever they are in their journey.
SOCIAL MEDIA
STRATEGY
COMMUNICATION STRATEGY
CAMPAIGN
MANAGEMENT
NOTABLE PROJECTS
Introduced a new campaign strategy to help increase awareness of 22 specialties through individualized marketing campaigns. This is an example of a report.
Developed a 12-day video series and led interviews with healthcare providers focusing on various health & wellness topics related to the holiday season.
Integrated TikTok as part of a social media strategy. This account reaches and educates younger audiences about their health through engaging content.
Integrated Airtable to improve social media and campaign tracking and cross-functional collaboration among Ogden Clinic’s Marketing team.
Carla has brought outstanding strategy and insight to our day-to-day processes that our team will continue to use for years to come.
She took on roles as a social media manager, project manager, event coordinator, internal communication specialist, digital strategist, and one of our most creative ideators
CONTENT CREATION &
SOCIAL MEDIA MANAGEMENT
From 2021 to the beginning of 2023, I managed all Ogden Clinic social media platforms. Responsibilities included: content and campaign strategy, paid ad strategy, content creation and editing (graphics & video), social listening, social engagement, copywriting, and analytic reporting for 22+ specialties. I also led social giveaways, major interviews, and managed community events.
More WORK Examples
SEO & keyword Research
PR & CONTENT WRITING EXAMPLES
Currently, I have been overseeing Ogden Clinic’s Public Relations strategy, spearheading content writing for internal communications and our website, and also leading our quarterly marketing campaigns. Another significant responsibility of mine is handling the digital marketing onboarding for new providers and clinic locations. This involves crafting provider biographies, coordinating and aiding in the editing of provider vignettes, as well as developing content for our new location and specialty pages on our website.
