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CARLA BARLEY

Digital Marketing Creative

& Marketing Specialist

ABOUT CARLA

Carla Barley brings 5+ years of experience in ​healthcare and education. She excels in social media ​marketing, content writing, brand and communication ​strategy, and campaign management. Passionate ​about helping others, she’s adept at engaging ​communities and creating compelling content.


Carla knows how to reach an audience, wherever ​they are in their journey.

SOCIAL MEDIA

STRATEGY

COMMUNICATION ​STRATEGY

CAMPAIGN

MANAGEMENT

NOTABLE PROJECTS

HEALTHCARE

SPECIALTY

CAMPAIGN

Introduced a new campaign ​strategy to help increase awareness ​of 22 specialties through ​individualized marketing campaigns. ​This is an example of a report.

HOLIDAY

MARKETING

CAMPAIGN

Developed a 12-day video series ​and led interviews with healthcare ​providers focusing on various health ​& wellness topics related to the ​holiday season.

TIKTOK

LAUNCH

Integrated TikTok as part of a ​social media strategy. This account ​reaches and educates younger ​audiences about their health ​through engaging content.

CAMPAIGN & ​SOCIAL MEDIA

TRACKING

Integrated Airtable to improve social ​media and campaign tracking and ​cross-functional collaboration ​among Ogden Clinic’s Marketing ​team.

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Carla has brought outstanding ​strategy and insight to our day-to-day ​processes that our team will continue ​to use for years to come.


She took on roles as a social media ​manager, project manager, event ​coordinator, internal communication ​specialist, digital strategist, and one ​of our most creative ideators

CONTENT CREATION &

SOCIAL MEDIA MANAGEMENT

I managed all Ogden Clinic social media platforms. Responsibilities ​included: content and campaign strategy, paid ad strategy, ​content creation and editing (graphics & video), social listening, ​social engagement, copywriting, and analytic reporting for 22+ ​specialties. I also led social giveaways, major interviews, and ​managed community events.

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PR & CONTENT ​WRITING EXAMPLES

Currently, I have been overseeing Ogden Clinic’s Public Relations ​strategy, spearheading content writing for internal communications ​and our website, and also leading our quarterly marketing ​campaigns. Another significant responsibility of mine is handling the ​digital marketing onboarding for new providers and clinic ​locations. This involves crafting provider biographies, coordinating ​and aiding in the editing of provider vignettes, as well as ​developing content for our new location and specialty pages on our ​website.

LET’S CONNECT!

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Cell: 816-389-9136